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The technical key factors that play a big part in being a succes on Youtube. Phone 07 5562 5718 to book a free 20 minute telephone consultation. NLP, Hypnotherapy and Medtation, Gold Coast, Robina.
By Abby Eagle (2020)
In the first video on this topic we covered some of the key factors for being a success on Youtube that focused on the key person – that is the man or woman in front of the camera. In this video we take a look at some of the other factors. And from an NLP perspective I am most interested in functionality and results.
Youtube Channel Analytics
In the backend of Youtube you can see how many people click on the video – the average view duration – number of likes and dislikes – and then you have the comment section. This gives you an idea of how well the video is received by those who clicked on the thumbnail.
And while we are on the backend – this is where you need to provide a title, description and tags. I usually test my title by going to Google and seeing what pages that will bring up. I play around with the title a bit until I get my video associated with comparable content. And by slowly typing the title into Google or other search engines it gives you a list of keywords that others have been searching for so it gives you an idea of the most popular key words.
Regarding the description this is where you should provide a description of the video content with links back to your website and social media pages. The description needs to be long enough for Google to be able to index the page and rank it against comparable pages. Keep in mind that if you use the same text that you have on your website that Google has to make a decision on duplicate content – and which one to rank the highest. Ideally the description for the Youtube video should be original and not exist on your website or on a social media page.
Getting in Front of the Potential Viewer
You can have a fantastic video with compelling content but unless you promote that video in someway or another no one is going to watch it. One of the good things about Youtube is that they will promote your video to a degree but if few people click on the thumbnail image to watch it, and if the average view duration is low then Youtube will probably stop promoting it.
The thumbnail image needs to represent the video content in a compelling but in an honest manner. If you use click bait titles and images you may get a lot of people leaving negative comments, disliking the video and clicking out.
Keep in mind that each device displays the Youtube videos slightly differently. If you watch Youtube on your TV screen or on your computer then you probably can easily read the thumbnail image and the title.
Me, I usually watch Youtube at the dinner table on a small laptop. The images are big enough but the titles get truncated so I have to make a decision based upon a combination of the thumbnail image, what I can read of the first few words of the title, the channel name, when it was uploaded, the number of views and the video length – and of course the content – am I interested in that subject matter today?
To craft the best thumbnail image and title just look at what grabs your attention and gets you to click. In some cases a picture is enough but at other times you need text. So the text has to be legible. The words have to summarise the video and compel the viewer to action. And the colour of the image and text needs to grab the viewers attention. So next time you are scrolling through a series of thumbnail images – take the time to analyse how you made a decision to click and watch a video.
Now let’s take a look at the video length. If you search Google you will find people telling you that if the video is too long that the viewer might get bored and click out. These are the same people who say you need to use two cameras and switch back and forth to keep the viewer engaged. What these people seem to not understand is that if the content is compelling then people will watch it. People will watch a two hour video if the content is valuable to them.
But then we have to take into consideration how much time does the viewer have to spend watching Youtube videos? Me, I watch videos at breakfast, lunch, afternoon tea and dinner time – and occasionally on my PC when I am working. That is at the most two hours which is a big chunk out of my day but at the least I am multi tasking – and I live alone so I can do that.
So keeping in mind how much time people can afford to spend watching videos then think about video length. I think that anywhere from 30 seconds to 30 minutes is reasonable.
So look at the content that you need to deliver. Then find a way to present the information in the most succinct manner possible. Personally I write a script so that I don’t waste the viewers time. Most of my videos are around ten minutes long because that is how long it takes me to present the information.
The most important factor is the quality of the content. If the content has little value for the viewer then they will click out. So your job is to find your audience and deliver quality content.
Keep the Viewer Engaged
You need to do regular uploads – at least one video a week to stay in touch with your viewers. For my audience I think a video every second day could be good. Those content creators that comment on the news may upload a number of videos every day.
Live Streaming to Facebook can also be used to keep your audience engaged with your content and with each other.
Series of Videos
One way to manage video length and maintain regular contact with your audience and keep them motivated is to provide a series of videos on some topic and put them into a playlist.
Vary the Tone of the Content
If you think in terms of building a relationship with your audience then at times you may find it useful to be serious but then at other times it could be useful to be more laid back and playful. Just think of relationships with friends – sometimes serious – sometimes playful so perhaps vary the tone of the your content once in a while. For myself I am trying to lighten up a bit and bring a bit of humour into my videos.
Produce a Number of Programs
Some of your viewers may enjoy some of your content but not all of it – so if you categorise your content under a program heading then your audience can tell up front whether they want to watch the video or not. This should improve your metrics.
Steven Crowder has an Ash Wednesday, a Change My Mind and his regular show. Vincent James does a Top Missed Stories in addition to his regular show.
And if you have any ideas on how you and me could collaborate on Youtube please feel free to send me an email and/or connect with me on Skype by searching for “Abby Eagle Gold Coast Australia”. If you have not done so please leave a comment below and join me on the Facebook NLP & Hypnotherapy Group.